Summary and Response Victorians Secret has several ads on television and in magazines that are most likely to bring attention to women. This particular ad contains an image of a women’s arm, her hand in a seductive position while holding a red bra in her fingers looking like she is about to drop it on the ground. The background is dark pink around the edges and gets lighter as it gets closer to the bra. This effect draws the audience in so they focus on the bra in the center of the ad.
In small letters under the bra, at the OTTOMH of the ad, there is text that says, “dress your boyfriend’s floor”, under that there are big bolted letters that say Anchorite’s Secret” with the website wry. Victorianism. Com below. The font is in black to contrast the pink and stand out to the viewer. (Victorians Secret) The ad is trying to persuade ladies from 16- mid ass’s, who tend to be sexually active but not settled down, to buy lingerie that they can feel good and look sexy in.
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It is suggestive toward the male population because they re saying their girlfriends should have bras that they can “dress their floors” with, suggesting that women buy the lingerie more so for their man. This relates to the sexism in our society today by how it’s making women feel like they need to please their man before themselves. Before all the provocative lingerie advertisements presented today, women used to buy comfortable bras that they would wear under clothing. There was a much less concern for the particular color and style of the bra.
However, women are more concerned currently about what exactly the bras look like ND if their boyfriend will think they are good enough. This advertisement may seem like there is not much going on, but there is a great deal of underlying context that most people can’t identify. The position of the hand is showing that the bra isn’t Just being used as an undergarment but as a sex symbol. Ethos is presented in the colors, while the bra is a dark red. Red has multiple emotions affiliated with it. Dark red often symbolizes willpower, leadership, and anger.
The ad goes from a dark red on he edges, through most shades of red, to a light pink in the background of the bra. Red is associated with love, desire, determination, energy and strength. Light red suggests Joy, sensitivity, and sexuality. Lastly, pink suggests more of a romance and friendship. As the color get lighter, the mood gets less serious and aimed towards feelings rather than temporary moods. This suggests that the bra will create these emotions. Not only is the ad focusing in on the color of the bra, but also the size.
The size of the bra looks about average. Women with smaller breasts may feel insecure, as well as the women who are large breasted. This goes back to the stereotype of the “perfect” female body. Women are constantly pressured to look a certain way. For example, skinny, good size breasts, and pretty are ideal in an American society. For women 16- mid ass’s it can be really stressful to try and be confident with their body. There is a hint existent toward what the acceptable relationship is in this society.
By the woman’s hand and the word “boyfriend”, it is showing that the ad only applies peoples but this is showing a certain cultural view saying that only heterosexual couples should shop at Victorians Secret and dress in sexy lingerie. This ad is both striking and offending to women. This persuades women to purchase sexy lingerie that they will look good in. Women should buy their lingerie to make themselves happy, rather then their boyfriends. A women who is very committed to making her boyfriend happy and concerned about how she looks with lust a bra on, would buy a bra like this Victorians Secret bra.