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Karnataka J. Agnc. sci. , 22(2) : (420-425) 2009 Content analysis of home science areas in news papers * PRIYANKA A. KAUSADIKAR, UMA S. HIRE-MATH AND CHHAYA BADIGER Department of Extension and Communication Management, University of Agricultural Sciences, Dharwad – 580 005, Karnataka, India. E-mail: [email protected] com (Received : November, 2008) Abstract : The research investigation was carried out for the period of five months i. e. from 1st April to 31st August, 2007 in Parabhani district of Maharashtra state to know the coverage of some specific home science areas in selected dailies.

On high circulation basis, two national English (Times of India and Indian Express) and two regional Marathi (Sakal and Lokmat) dailies were selected. The findings revealed that out of total 1166 home science articles on selected areas from all four newspapers, maximum articles belonged to human development (56. 78%) followed by home science extension education (28. 47%) and family resource management (14. 75%). Most oftenly covered sub areas were paediatrics and child related concerns, eco- friendly measures and consumerism.

Key words : Home science areas, human development, family resource management, ome science extension education. Introduction Print media has been accepted as an important means of communication. It is the greatest channel of communication in every field. The print media in a developing society is called upon to shoulder a variety of responsibilities. While it is often said that we are entering ‘the electronic age’, there is no sign of the decline of print media. Newspapers, magazines and books will continue for decades to be the major source of information, knowledge and pleasure.

Approximately two decades back readers of newspapers had little or no choice in the matter. They used to bring and read or tried to read whatever was available. Only serious minded people and those having sufficient information about surroundings could utilize the newspapers properly. Considering this drawback, about ten years ago the newspapers started publishing supplements and special pages containing family related home science information such as family relationship, wise parenting, human development, home decoration, craft making, psychological aspects, environmental issues, women and children welfare programmes, etc.

Hence, the present research investigation was carried out with the bjective to study coverage of some specific home science areas in selected dailies. Material and methods Based on high circulation, two English and two Marathi dailies were selected for the purpose of research in Parabhani district of Express’ whereas the Marathi dailies selected were ‘Sakal’ and ‘Lokmat’. All these newspapers publish family related home science information under different headings in one or the other form daily or weekly.

The sample was selected from the specified newspapers, only during the period from 1st April to 31st August 2007 excluding the only general holiday on which newspaper as not published. A total of 1166 issues regarding some specific home science areas viz. , human development, family resource management and home science extension education published in selected two national English and two regional Marathi dailies formed the sample of the universe. Results and discussion Distribution of newspaper articles according to selected three main areas of home science viz. human development, family resource management and home science extension education was shown in table 1 . Totally 1166 items were recorded related to home science subject from all four newspapers. National English newspapers on an average published 362 items, whereas, regional Marathi newspapers reported on an average 221 items. Out of a total of 1166 items reported by all four newspapers, maximum number of items belonged to human development (56. 78%) followed by home science extension education (28. 47%) and family resource management (14. 75%).

Considering average 362 items published by national English newspapers, items related to human development had maximum percentage (54. 97%) followed by home science extension education (27. 90%) and family resource management (17. 13%). Among national newspapers, human development agged first place in both Times of India (55. 84%) and Indian Express (54. 15%). Home science extension education acquired second place in both Times of India and Indian Express with 27. 35 and 28. 42 per cent, respectively. In respect of average 221 items appeared in regional Marathi newspapers, maximum number of items (59. 3%) were on human development followed by home science extension education (29. 41 %) and family resource management (10. 86%). *Part of M. H. Sc. thesis submitted by the senior author to the University of Agricultural Sciences, Dharwad-580 005, India. 420 Karnataka J. Agnc. sci. , 22(2), 2009 Table 1 . Distribution of newspaper articles according to selected main areas of home science Name of the newspaper Home science areas English Total Marathi Times of India Family resource Indian Express Average Sakal Lokmat 196 202 199 152 112 132 662 (55. 84) Human development (54. 5) (54. 97) (47. 86) (59. 73) (56. 78) 62 17 31 24 172 (17. 13) (8. 17) (13. 25) (10. 86) (14. 75) 106 101 39 91 65 332 (27. 90) (18. 75) (38. 89) (29. 41) (28. 47) 351 373 362 208 221 1166 (100) education (17. 43) (27. 35) Home science extension 59 (16. 81) management Values in parenthesis indicate percentage Considering regional newspapers individually, human evelopment acquired first position in both Sakal (73. 08%) and Lokmat (47. 86%), whereas, home science extension education acquired second position in both Sakal and Lokmat with 18. 75 and 38. 89 per cent respectively.

Thus, items related to human development and home science extension education were found to be most oftenly reported home science issues by the national level newspapers as well as regional newspapers. Human development is very significant issue which is closely related to human life. The topics like child related issues, psychological aspects, stress management strategies, human relationship, ender discrimination etc. are providing interesting news stories to the newspapers. Hence, human development area might have taken first place in both national as well as regional dailies.

Selected dailies gave second rank to home science extension education. The area home science extension education includes various welfare and developmental aspects, social issues, women empowerment, etc. In these days, government is implementing various welfare and developmental schemes for the benefit of vulnerable groups, backward and poor people. Hence, to inform people about such welfare schemes, social ssues, women empowerment, panchayat raj etc. , home science extension education area might have covered with second rank.

Table 2 depicts the distribution of newspaper articles according to fifteen sub areas of human development. Here ‘any other’ category includes domestic violence, sexual exploitation of women, child reality show, balancing of working women between home and work etc. Overall 662 issues were published by all four selected newspapers related to human development. National English newspapers reported average number of 199 human development related issues, whereas, regional Marathi ewspapers recorded average 132 human development articles.

Out of 662 issues related to human development, majority of them were on paediatrics and child related concerns (35. 50%). Less coverage was family planning with 1. 81 and 0. 60 per cent, respectively. When average human development related issues covered by national dailies were considered, majority of the items which appeared related to paediatrics and child related concerns (36. 43%). Nearly equal percentage of items appeared on women, marriage and family related legal aspects (8. 79) and sex education (8. 04). Less number of items appeared egarding stress management and family planning with percentage of 2. 1 and 0. 75 respectively. Regional Marathi dailies on an average covered most of the items on paediatrics and child related concerns (34. 09) followed by family and social relationship (12. 12%) and sex education (10. 98%). Women, marriage and family related legal aspects and family planning were less covered topics with 1. 14 and 0. 38 per cent, respectively. Among national newspapers, first rank was acquired by paediatrics and child related concerns in both Times of India (32. 14%) and Indian Express (40. 59%). Times of India allotted second position to ‘women, marriage and family related concerns’ category with 10. 0 per cent coverage, whereas Indian express allotted second position to ‘sex education’ with 8. 91 per cent coverage. Considering regional dailies individually it was found that paediatrics and child related concerns sub area was covered with maximum percentage in both Sakal (34. 87) and Lokmat (33. 03). Second position was acquired by some issues ‘family and social relationship’ in both dailies i. e. , Sakal (12. 5%) and Lokmat (1 1. 61 Third place was also allotted to the same topic ‘sex education’ by both Sakal (1 1 . 8%) and Lokmat (10. 1 Comparison between national and regional dailies showed that national newspapers published more number of items on paediatrics and child related concerns followed by women, marriage and family related legal aspects and sex education whereas, regional dailies were ahead of national dailies in reporting topics like family and social relationship and wise parenting. The selected news papers were reviewed during the period of April to August 2007. It was during this period that 12th June was celebrated as World day Against Child Labour and so many articles on child labour, child rights and child abuse were published.

Because of increased urbanization and industrialization, nuclear households are more in number. In addition to that women are becoming independent and seeking employment to explore their horizons of career. When both 421 Content analysis of home science Table 2. Distribution of newspaper articles according to sub areas of human No. Sub areas Times of India Indian Express Average Paediatrics and child 82 72. 5 53 related concerns (32. 14) (40. 59) (36. 43) (34. 87) 2 Wise parenting 6 3 4. 5 14 (3. 06) (1. 48) (2. 26) (9. 21) Children with special needs 10 12 11 7 and disabled related concerns (5. ) (5. 94) (5. 53) (4. 60) 4 Female foeticide and gender inequality (6. 12) (1. 31) 5 Youth affairs and adolescent 15 12. 50 (7. 65) (4. 95) (6. 28) (2. 63) Pregnancy and lactation related aspects (0. 51) (5. 44) (3. 01) (7. 23) Geriatrics and elderly 8 9 (1. 02) (6. 93) (4. 02) (5. 92) Family and social 19 relationship (5. 61) (12. 5) Reproductive 5. 50 technologies (2. 55) (2. 97) (2. 76) Family planning 1. 5 (0. 75) Women, marriage and family 20 17. 5 related legal aspects (10. 20) (7 ??? 42) (8. 79) Sex education 18 16 (7. 14) (8. 91) (8. 04) (11. 18) 13 Psychological disorders and 12. 5