Little Mermaid goes punk! This past year has seen the rise in a new fast-evolving internet-born dance-music subgenre called “Seapunk”. Seapunk is the name of a midwestern Internet phenomenon created by a group of 20 somethings birthed out of tumblr to describe a lifestyle aesthetic. The subgenre began gaining popularity across the Internet due to the birth of Coral records founded by Fire for effect and Zombelle, who class themselves as Seapunk musicians. (http://coralrecords. bandcamp. om) Seapunk incorporates “bits of 90s house and techno, the past 15 years or so of pop & rnb and he latest in southern trap-rap- overlaid with twinkly, narcotic energy that recalls new-age music. ” Digital imagery is the main iconography of Seapunk, which mashes together cartoonish aquatic themes with 90s, computerised Internet imagery. This piece will explore how the subgenre of Seapunk came about and how current artist like Rihanna and Azealia Banks have incorporated this imagery into their current videos/stage performances that questions whether Seapunk is entering the mainstream.
Bringing to question whether mainstream artist are turning to the Internet to discover more alternative looks to try and separate themselves. The notoriously homophobic music scene is having a change of heart. Over the past two years there’s been a sudden change in urban music and slowly but surely it is coming full circle in hip-hop. The topic I speak of is homosexuality. On the heels of Frank Ocean addressing widespread rumours about his sexual orientation, it appears a new wave of fearless young rappers is claiming their space in the world of hip-hop.
Is hip-hop the last demographic to embrace the gay culture and leaving us with the question is homophobia in hip-hop at a tipping point? This piece will explore how cts such as Zebra Katz and Mykki Blanco have helped with the first ‘Queer rap’ crossover hits. It will demonstrate how the hip-hop genre has begun to embrace these new artists, who have come from the underground ball culture.
Ball culture was a LBGT subculture that flourished in the 1980s, which consisted of lavish pageants drawing black and latino crowds and awarding prizes for vogueing, captured brilliantly in the 1990 documentary Paris is Burning, a big influence on Madonna. Fittingly, In Early November 2012, The Independent did a story called “New gay club nights bring hop-hop out of the dark… which highlights the current relationship change and how hip-hop is readdressing its attitude towards homosexuality.
Target Market Bullettmedia. com Bullettmedia is a print and interactive “transmedia” company that focuses upon music, fashion and art for young, international tastemakers and is aimed towards promoting the arts in todays industry. Bullett tends to focus more upon the latest trends and youth within the industry yet keeping it very professional when doing so. Bullett magazine is quarterly released publication that launched in winter 2010 and is currently available in 20 countries.
The main primary target audience is B, Cl, C2; originally the website had aimed to target A class but thought that was too ambitious for a recently released magazine. I believe these pitches are suitable for this magazine as they are relatable to their target audience that is mainly the youth of today, ages 18 – 30. When analysing the website I found similar articles which specifically accompanied both my trend report and feature. The stories can be quite humorous and making a mockery of certain artists at times (i. e UK X-Factor stars Little Mix ruin/improve Mumford and Sons’ “I will wait”).