Planning Dream Home road shows. Expanding its sales network. Revamping sales infrastructure. Samsung Marketing Academy В± set up to train renting sales force and shop demonstrators. Core value: Approach market through technology and design leadership. Launching hi-tech and contemporary products with hazel and speed.
Target is not only number driven but also about acquiring and retaining customers. Created a Unique Brand Image for itself as a high end value driven brand. The Samsung Marketing Academy Approach market through technology and design leadership: a slow process. Not targeting the mass market Not spreading the brand all over India OPPORTUNITIES LAG: its slowing down and has not had any product innovation in the last 6-8 months. 6th Indian Mass Market. The high end value driven proposition helps increase the Market Share.
Samsung is well known for it product differentiation THREATS Animal Mass Market may De captured Day a rival company, LAG, Oneida, Evidence;etc. The consumer durable industry is not in the best of health. Due to increased price of inputs and continuing price erosion there is downtrend in the consumer durables market. Increased emergence of modern retail chains- a comprehensible as Samsung is investing in building a retail network across the country Any Queries (Everyone’s invited) THANK YOU